MARKETING & COMMUNICATIONS MANAGER
JOB DEｓｃｒｉｐｔION
The successful applicant must have PR / Event experience in the consumer lifestyle and / or F&B, fashion sector, with a track record of working across prominent consumer campaigns and experience in media relations and social media campaigns. Reporting to the Marketing & Sales Director.
Key responsibilities:
- ｃｒｅａｔｅ best-in-class experiences and shares it all through ｍａｓｔｅｒful storytelling in social channels: PR & social campaign in accordance with business calendar.
- Maintain and develop a strong media and KOL ｎｅｔwork in the lifestyle, night life and F&B press.
-Pitch story to media - online offline (including international press / journalist).
-Responsible with Communications of marketing / Event which include new media marketing campaign, in-store events / parties, as well as yearly budgeting proposal.
-ｅｘｅｃute social media strategy; Instagram, Pinterest, Facebook..
-Manage the day to day community management of WeChat and e-newsletter for the Chinese market.
-Content development: Develop written materials of the highest quality including press materials of all kinds.
-Act a day-to-day partner to the operation manager, ensuring the monthly activity is reflective of what is happening in each market and lives and breathes at the local level (Shanghai, Beijing, Singapore.. etc).
-Support new market growth and expansion as well as successful new-store openings by creating sustainable and strategic community plans.
-Drive area-wide initiatives that ｃｒｅａｔｅ new guest acquisition and guest retention.
-Online to offline tactics and aggressive ｄｅｌivery of KPIs.
-Receive brief from outlet directors / Marketing director and implement it into ｅｘｅｃution plan.
Qualification Requirements:
-Understanding of Chinese social media platforms and best practices.
-Project management.
-Proven social media management results.
-Good communication skills in written and spoken English and Mandarin, and with strong presentation skills.
-Minimum 3 years of relevant acｃｏｕｎｔ management experience in events industry.
Others:
-Ability to work to deadlines
-Ability to work quickly to change
-Creative and resourceful
-Outgoing, energetic, upbeat and FUN!
營銷與傳播經理
職位描述
申請人必須具有PR或餐飲、時尚領域的公關/活動經驗，并具有在有一定知名度的消費者活動中工作的記錄以及在媒體關系和社交媒體活動方面的經驗。
主要職責:
- 創造一流的體驗，并通過社交渠道分享這些精彩的故事: 根據商業日程安排開展公關和社交活動。
-在生活方式，夜生活和F&B媒體上維護發展強大一個媒體，并成為一名KOL。
- 向媒體推銷故事-(包括國際新聞/記者)。
- 負責市場營銷/活動的溝通，包括新媒體營銷活動、店內活動/聚會，以及年度預算建議。
- 策劃執行社交媒體策略; Instagram，Pinterest，Facebook..
- 管理中國市場，微信和電子通訊的日常社區管理。
- 內容開發: 編寫高質量的書面材料，包括各種新聞材料。
- 作為運營經理的日常合作伙伴，確保每月的活動反映每個市場發生的事情以及地方 (上海、北京、新加坡等)的層層面面。
- 通過制定可持續的戰略性社區計劃，支持新的市場增長和擴張以及成功開設新店。
- 推動全區倡議，吸引新客戶，留住老客戶。
-積極提供關于關鍵績效指標Online To Offline的線上以及線下策略。
- 聽取銷售總監/市場總監的簡報，并將其落實到執行計劃中。
就職資格要求:
- 了解中國的社交媒體平臺和***做法。
- 擁有項目管理能力。
- 擁有經證實的社交媒體管理經驗及成就。
- 良好的英語，普通話書面及口頭溝通能力，并具備良好的表達能力。
- 至少3年活動行業相關客戶管理經驗
其他:
能夠在最后期限前完成工作
- 能夠迅速改變工作
有創造力，足智多謀
外向、精力充沛、樂觀、有趣

其他要求
語言能力：英語-精通
年齡要求：45歲以下

聯系人：Lulu Jia